If you like testing new makeup, skincare, or fragrance before paying full price, Sephora is one of the easiest places to do it.
These offers change often, so you need to know where to look and which rules apply in your region.
This guide explains the main, verified ways to get Sephora free samples.
How Sephora’s Free Sample System Works
Sephora’s most consistent freebie benefit is the online sample system.
In many countries, Sephora lets you choose two free samples with every online purchase.
These are usually sachets or mini vials of skincare, foundation, perfume, or haircare. The exact selection depends on what is in stock at the time.
Samples are limited, can change frequently, and substitutions may happen if something runs out.
There are also regional differences
For example, Sephora UK states that you can choose two free samples when you spend a minimum of £40.
While also promoting sample-based programs like “Try Me”, where you get a matching sample with a full-size purchase.
Using the Beauty Insider Program for Sephora Free Samples
If you shop at Sephora more than once, you should join Beauty Insider, the free loyalty program.
You earn at least 1 point per US$1 spent, with higher tiers earning more points and receiving extra perks.
Points can be redeemed for rewards, which often include deluxe sample-size products and trial sets.
The program also includes a free birthday gift set for members. To redeem it online, Sephora currently requires a minimum purchase.
Birthday Gifts: Sample-Sized Sets
Sephora’s birthday gifts are usually curated sets of mini products from popular brands.
Over the years, these have included sample-size skincare, mini lip products, or travel-size haircare.
A Business Insider overview of the program notes that birthday gifts have long been a key perk of Beauty Insider.
To make sure you receive the offer
Create a Beauty Insider account and enter your correct birth date.
Check your email and the Offers section of your account near your birthday month.
Decide whether to pick it up in store or add it to an online order that meets the required minimum spend.
Rewards Bazaar and Point Perks
The Rewards Bazaar and similar sections on regional sites often feature deluxe samples and mini kits as point rewards.
You are not paying money for these items, but you are using points earned from past purchases. Sephora rotates these rewards regularly.
Save points for deluxe minis that interest you. Focus on sets that include multiple product types.
Redeem early when new rewards drop, because popular items can sell out quickly.
How to Get Free Samples With Online Orders
For standard Sephora sites where two free samples per online order are available, the process usually looks like this:
- Add your products to the shopping basket as normal.
- Go to your basket or checkout page.
- Look for a section or button such as “Add up to 2 free samples” or “Pick Your Free Samples.”
- Click the button and select your preferred samples from the list.
- Confirm your choices and finish checkout.
Some Reddit customers report that Sephora has made the sample button less obvious in the cart, so you may need to scroll or check the sidebar carefully to find it.
You should also remember:
- Sephora can substitute samples if the ones you chose are out of stock.
- Only one of each sample can be added per order.
- Samples are not guaranteed, especially during very busy promotions or when supplies are low.
Getting Free Samples In Store
In many Sephora locations, you can get free samples directly in-store, especially for perfume, skincare, and foundation.
On beauty forums, users explain that you can still request fragrance samples at Sephora.
Some even suggest bringing your own small vial to make it easier for staff to help you.
Practice can vary by store and country, so there is no guarantee, but asking politely is common advice.
To increase your chances
Visit during less busy hours, so the staff have time to assist you.
Ask clearly which product you want to try and why (for example, sensitive skin, checking shade, or testing scent over a day).
Accept that staff may say no if stock is limited or the store has stricter rules.
Limited-Time Promotions and Sample Bags
Sephora also runs special sample promotions. These can include sample bags with multiple minis when you spend a certain amount.
Promo codes that add a deluxe sample to your order and seasonal events that highlight new launches with gift-with-purchase deals.
To use these offers well
Check the Beauty Offers page before each order.
Sign up for Sephora’s email newsletter to receive promo codes.
Compare different offers (for example, a sample bag vs. a single deluxe mini) and pick the one that fits what you want to try.
Tips to Maximize Your Sephora Free Samples
Always log in to your Beauty Insider account before shopping so you can see member-only offers and earn points.
Check regional terms. In some countries, you need to meet a minimum spend to get samples, or the offers may differ.
Plan birthday month orders so you can combine the free birthday gift with other sample promos when possible.
These steps help you build a steady flow of trial-size products without paying extra for them.
Avoiding Fake Sephora Sample Offers
Because beauty freebies are popular, there are also fake “Sephora free sample” promotions online.
Check that you are on an official Sephora domain (such as sephora.com, sephora.ca, or your local site).
Be cautious of sites or messages that ask for credit card details or large amounts of personal data just to claim a “free gift card” or “guaranteed free haul”.
When in doubt, go to Sephora’s site manually and look at the Beauty Offers and Beauty Insider pages rather than clicking random links.
Conclusion
Sephora free samples are real, but they are tied to specific, official channels.
You should ignore unrealistic third-party promises and rely on Sephora’s own site and communication channels.
This way, you enjoy the real Sephora freebies while keeping your data and your money safe.
