The Bank of America Customized Cash Rewards Credit Card remains one of the most flexible cashback cards in 2025.
It lets you choose your top spending category and offers strong introductory bonuses. With no annual fee and 0% intro APR, it suits both casual and strategic users.
This review explores its rewards program, rates, security features, and overall value to help you decide if it’s the right fit for your wallet.
Understanding the Bank of America Customized Cash Rewards Card
This section explains the key features that make the Bank of America Customized Cash Rewards Card appealing and how it adapts to different spending habits.
What Makes It Stand Out?
This credit card gives you control over where you earn the most cash back. You can choose categories like gas, dining, or online shopping, depending on your lifestyle.
The flexibility to change categories each month makes it ideal for those who like to plan their spending.
With a 6% cashback rate during the first year, it offers one of the best temporary boosts in the market.
Eligibility Requirements
Before applying, ensure you meet the basic eligibility standards. Applicants should be at least 18 years old, have a valid Social Security number, and provide proof of income.
A good to excellent credit score (700 or higher) is generally recommended for approval. U.S. residency and a valid identification document are also required during the online application.
Main Rewards and Cashback Benefits
This section outlines the main rewards and cashback offers that make the card valuable for everyday spending.
6% Cashback Offer for the First Year
This card starts strong with an elevated cashback promotion for new users. You’ll earn 3% cash back, plus an extra 3% bonus in your chosen spending category during the first year.
The offer applies to categories like gas, EV charging, online shopping, dining, travel, and drug stores.
It’s capped at $2,500 in combined purchases per quarter, ensuring balanced usage and responsible spending.
Ongoing Rewards After the First Year
Once the first-year bonus ends, the card continues to offer steady returns. You’ll still earn 3% cash back in your preferred category, 2% at grocery stores and wholesale clubs, and 1% on all other purchases.
These rates apply automatically, making the program easy to manage. This consistent cashback structure benefits users who spend regularly in recurring categories.
$200 Online Cash Rewards Bonus
Bank of America also provides a $200 online cash bonus as part of its welcome offer. You qualify after spending $1,000 in purchases within 90 days of account opening.
The bonus is credited directly to your rewards balance and can be redeemed as cash or statement credit. It’s a practical way to jumpstart your earnings right from the beginning.
Preferred Rewards Members’ Bonus
If you’re part of the Bank of America Preferred Rewards program, your cashback potential increases further.
Members can earn 25% to 75% more cash back depending on their status tier. These tiers—Gold, Platinum, and Platinum Honors—are based on combined account balances with the bank.
This makes the card especially rewarding for existing customers who already have savings or investments at Bank of America.
Interest Rates and Fees
This section explains the card’s interest rates, introductory offers, and fees to help you understand its overall cost.
Introductory APR Offer
New cardholders enjoy a 0% introductory APR for the first 15 billing cycles. This applies to both purchases and balance transfers made within 60 days of opening the account.
It’s a valuable feature for managing large purchases or consolidating higher-interest balances.
After the promotional period, a variable APR of 17.99% to 27.99% applies based on your creditworthiness.
Balance Transfer Fee
For balance transfers, the initial 3% fee applies for the first 60 days. After that, the rate increases to 4% of each transaction. T
his is standard among cashback cards and should be factored into your repayment plan.
While it’s not the lowest in the market, it’s competitive considering the extended 0% APR duration.
Annual Fee and Other Costs
The card’s annual fee is $0, which adds long-term value without hidden costs. There are no maintenance charges or mandatory membership fees.
However, foreign transaction fees may apply when used internationally, making it better suited for U.S. spending.
This transparency helps users clearly understand potential charges before applying.
Security and Account Features
This section covers the card’s security tools and digital features that help protect your account and simplify management.
Fraud Protection and Liability Guarantee
Bank of America includes advanced fraud monitoring with this card. The system detects suspicious transactions and alerts you immediately.
You also benefit from a $0 Liability Guarantee for unauthorized charges. This means you won’t be held responsible for fraudulent purchases on your account.
Digital Wallet Compatibility
The card integrates smoothly with modern payment platforms. You can link it to Apple Pay, Google Pay, and Samsung Pay for convenient tap-to-pay transactions.
This makes it easier to manage purchases without physical cards. The digital security encryption ensures safe mobile payments wherever contactless technology is accepted.
Paperless Statements and Online Access
To help reduce paper use, you can opt for paperless statements through the online portal. All billing, rewards, and account updates are available digitally.
The Bank of America Mobile Banking app also lets you manage payments, track spending, and check cashback balances. It’s an efficient way to stay updated and organized.
Balance Connect for Overdraft Protection
Another helpful feature is Balance Connect, designed to prevent declined transactions.
You can link your credit card to a Bank of America checking account for overdraft protection.
This ensures smooth payment processing without unexpected interruptions. No transfer fees are charged for using this feature, making it convenient for daily use.
Pros and Cons
This section highlights the main advantages and disadvantages to help you decide if the card fits your financial goals.
Advantages of the Card
This card offers several strengths that make it competitive in 2025:
- No annual fee, offering long-term affordability.
- Flexible cashback categories you can adjust monthly.
- Strong first-year bonus with 6% cashback potential.
- 0% intro APR for 15 billing cycles.
- Integration with digital wallets for modern payment convenience.
Potential Drawbacks
Despite its benefits, there are limitations to consider:
- The $2,500 quarterly cap restricts higher spenders from maximizing rewards.
- Foreign transaction fees make it less ideal for international travel.
- Requires manual action to change categories each month.
- The variable APR may be high for users with average credit scores.
Who Should Apply?
This card is ideal for consumers who want cashback flexibility. If your spending patterns vary across categories, the ability to customize rewards is valuable.
It’s also suitable for existing Bank of America customers, especially those enrolled in Preferred Rewards.
You’ll benefit the most if you manage your balance responsibly and pay off purchases monthly.
How to Apply?
Applying for this credit card is quick and entirely online.
- Visit the Bank of America official website and select the Customized Cash Rewards Card.
- Fill out the online form with your income, employment, and identification details.
- Review your application before submission.
- Approval can occur instantly or within a few days, depending on your credit profile.
- Once approved, you’ll receive your card by mail within 7–10 business days.
Activation can be completed online or through the mobile app, giving you immediate access to rewards.
Customer Support and Contact Information
Bank of America provides multiple channels for support. You can reach Credit Card Customer Service at 1-800-732-9194 for inquiries or assistance.
For mail correspondence, use P.O. Box 982234, El Paso, TX 79998-2234. The official website, bankofamerica.com/creditcards, offers live chat and self-service tools.
Their online help center also covers balance management, payment setup, and security support.
Disclaimer
Information in this article may change over time as Bank of America updates its terms and offers.
Check the official website for the most accurate and updated details before applying. This article is for educational purposes only.
Final Verdict: Is It Worth It in 2025?
The Bank of America Customized Cash Rewards Credit Card remains a strong option for those seeking a flexible cashback system.
It balances ease of use, high earning potential, and digital convenience. With no annual fee and a valuable intro offer, it’s perfect for maximizing everyday purchases.
If you value control, simplicity, and consistent rewards, this card deserves a place in your financial lineup.
